Maximising revenue via mobile

Maximising Customer Experience and Revenues Through Mobile Shopping Dan Hartveld CTO, Mobile Retail Solutions Former Mobile Lead, Ocado

Mobile Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Retrevo.com March 2010

What is m-commerce? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile App Mobile Website

What does M-Commerce Provide? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons to go mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website or App? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros: Broader Reach Quick for 1-Time Access Easy to Update No 3 rd Party Approval Required Cons: Connectivity Dependent Slow & Awkward User Experience Mobile App Mobile Website

Case Study: Ocado On-The-Go ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Three Big Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caching ,[object Object],[object Object],[object Object],[object Object]

Immersive & Visual Browsing ,[object Object],[object Object]

Personalise ,[object Object],[object Object],[object Object]

Unique App Functions ,[object Object],[object Object],[object Object],[object Object]

Seamless Integration ,[object Object],[object Object],[object Object]

Add Mobile to Your Marketing Strategy 1. faberNovel – February 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Future? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. ABI Research, Feb 2010

Thank You ,[object Object],Presenter: Dan Hartveld [email_address] @mobileretail

Maximising revenue via mobile

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